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Toto Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic achievements in F1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell part of his ownership stake in the Mercedes Formula 1 team.

The deal estimates Mercedes at £4.6 billion – a record for a Formula 1 squad – following McLaren were valued at £3.5 billion in a change of ownership structure in September.

The Austrian executive, who holds one-third of Mercedes F1, plans to divest a shareholding approximately five percent.

Wolff, aged 53 would stay on as team principal and chief executive officer should the deal proceed.

Shareholder Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos, who both hold one-third of the company.

A Mercedes spokesperson stated: "We are providing no comment on the matter. The governance of the team will remain unchanged, and each shareholder are fully committed to continued achievements of the brand in F1."

Financial Increase

The deal would represent a significant increase in value of the Mercedes team since Ineos Group bought its share for £208m in 2022.

The rise reflects the growth in market values of F1 teams in the past few years as a consequence of the increasing appeal of Formula 1 globally.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which was released in summer 2023 and has grossed over $630 million (£458 million) at the box office.

The film represents the actor's top-grossing movie and the highest-earning sports film ever released.

Current Performance

The Mercedes team are second in the team standings, trailing McLaren Racing, with three races left in the current championship.

Mercedes' primary racer British driver George Russell has secured victory in two of the 21 races so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

KC
About the author

Kelly Chan

A blockchain analyst and crypto enthusiast with over 8 years of experience in fintech, specializing in UK market trends and DeFi strategies.

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