TikTok is introducing a fresh option that allows them to reduce the quantity of artificial intelligence-produced media appearing in their streams. This initiative comes as the service disclosed that it currently hosts in excess of 1 billion content made with AI.
Trial and Implementation
This change is being tested over the next few weeks before a global rollout. This shift aligns with a rise in AI-generated material, fueled by new content generation software.
AI Proliferation Online
It has been noted that nearly one in 10 of the quickest rising channels on a popular video site primarily display AI-generated videos. A significant portion of this output is considered low-quality AI content, a label for substandard, factory-style content that is typically absurd or dreamlike.
“We know from our community that many people like content created using AI tools, ranging from digital art to informative clips, and we aim to give people the ability to see more or less of that, depending on their own choices,” said a company executive.
AI on the Platform
TikTok disclosed that there are currently over a billion videos on its app identified as made with AI. Collectively, more than 100 m media items are added to the app every day, making AI content a minor portion of its total content library.
How to Adjust Settings
Users will be capable of decrease or raise the volume of AI-generated videos they watch by accessing the “manage topic” feature in the app and selecting AI-made media. Additional categories that currently be controlled under the setting include news, style, beauty, and dance.
Platform Guidelines
TikTok’s guidelines mandate users to identify lifelike AI-made content, and it bans harmful deepfakes of public figures or emergencies. Any realistic AI-generated clip that is without a tag can be taken down under its terms of service.
Additionally, the app will henceforth apply an “AI-made” label to content produced via its built-in AI features, or detected by an collaborative effort for identifying AI-generated material. This measure is intended to help prevent users from trying to bypass the labeling process.
AI Literacy Programs
The platform is furthermore introducing a two million dollar awareness program for professionals and institutions to create educational content about ethical AI use. This project will support non-profit groups specializing in educating coding and technology.
Moderation Strategy
TikTok has defended its safety measures, following discussion over plans to make redundant numerous content moderators in the UK. The company is planning to reduce hundreds of positions in its content moderation division in the UK capital, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.
A senior executive clarified that human moderation would still have a role, but AI can shield workers by filtering out the most distressing content prior to it has to be seen by staff. The company announced a notable drop in explicit and harmful content seen by human moderators over the previous year due to reliance on its AI tools.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we further consider it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”
